Facebook Advertising Campaign

$65.00 – $472.49

Facebook advertising campaign creation
Facebook advertising campaign management
Facebook advertising campaign budget setup
Review of advertising campaign results review
Requires matching language Facebook Ads Manager membership

Design Revisions

Language

Content

Clear

Facebook Advertising Campaign Details

Product Name

Total

Advertising Campaign Design Details(Required)

Describe the main objective, the target audience, the placement or distribution, the schedule, and the overall strategy. You can include other details such as the end goal, scenarios, shelf life, impact, and emotions. You can also include the minimum and let webwilly decide the rest.
(Enter objectives to view additional fields)

Campaign Objective(Required)

Website Page or Blog Post Link(Required)

Link to the website page or blog post to advertise.

Event Link(Required)

Link to Facebook event.

Video

Upload your video

Accepted file types: mp4, wmv, mpeg, mpeg4, mov, Max. file size: 12 MB.

Lead Type(Required)

Instant Form

Calls

Lead Requirements(Required)

Upload simple questions, the possible answers, and the information required to qualify a lead.

Drop files here or

Accepted file types: zip, doc, docx, xls, xlsx, Max. file size: 12 MB, Max. files: 2.

Phone Number(Required)

Content

Drop files here or

Accepted file types: zip, docx, doc, pdf, xls, xlsx, ppt, pptx, pub, Max. file size: 12 MB.

Images

Drop files here or

Accepted file types: jpg, png, jpeg, Max. file size: 12 MB.

Contract Agreement(Required)

The service contract is made up of the service description, details (when applicable), expectations, conditions, schedule and terms.

I have entirely read and fully agree with the service contract.

Total Advertising Budget *

Including 10% commission fee. Including taxes on advertising.
Minimum 100$. Maximum 1000$.

Stock Images Budget

High-end stock images cost approximately 20$ +taxes per image. Regular stock images cost approximately 10$ +taxes per image. Submit your preferences in design details. Minimum 25$ budget. Leave this field blank if you upload your own images. If you don’t provide images and don’t provide a budget, we will use free, less appealing, stock images. Credit may be given to the photographer.

This product can only be purchased by members.

SKU: SOM-FA000 Categories: Digital Marketing, Social Media Marketing

Service Description

Managed

Facebook advertising campaign service.

Ads Manager

Requires a Facebook Ads Manager membership.

Payment

We accept all major credit cards via Stripe.

Support

Feel free to contact us with any of your questions.

Facebook Advertising Campaign

webwilly offers Facebook advertising campaign services to businesses in Quebec. Our objective is to make Facebook advertising easy for our clients to save them time and energy. This service includes the creation and management of one advertising campaign. One campaign has one budget and one objective. Deploying multiple advertising campaigns simultaneously is often a recommended strategy. Each campaign is sold separately. This service does not include messaging or interacting with other Facebook Page visitors and users.

Facebook Advertising Campaign Service

This service is meant to help existing webwilly clients purchase and manage Facebook advertising campaigns. webwilly will setup the Facebook advertising campaign according to the client’s selected campaign objective and manage it to completion. This includes managing the campaign’s objective, budget, schedule, media, content, and publication. webwilly will create and manage the client’s Facebook advertising campaign in Facebook Ads Manager. webwilly will create a Facebook advertising campaign using webwilly’s interpretation of the client’s request. Advertising campaigns can differ greatly depending on the client’s request, selected service options and selected objective.

Facebook Advertising Campaign Objective

One advertising campaign has one campaign objective. This objective is the end goal for the advertising campaign. The website page or blog post traffic objective is used to send traffic to the client’s website. The Facebook post engagement campaign objective is used to advertise a new or existing Facebook post. The Facebook Page likes campaign objective is used to increase the client’s Facebook Page likes. The event subscriptions campaign objective is used to attract Facebook users to an existing Facebook event. The video views campaign objective is used to increase the views on a video. The lead generation campaign objective is used to generate leads from instant forms or calls.

Facebook Advertising Campaign Design Revisions

Facebook advertising design revisions allow the client to revise the Facebook advertising campaign and provide feedback and direction for the design and setup of the campaign. If the client does not want to spend time reviewing the design and setup, the client can choose the final design option. If the client wants to review the design and direct the design towards their preferences, the client should select 1 or 2 design revisions. Design revisions are expected to be constructive and detailed. For Facebook advertising campaigns, revisions are mostly useful for businesses who want to review the campaign for legal purposes before it is published.

Design Revisions

Final Design

Design Hours
Up to 30 minutes

Design +1 Revision

Design Hours
Up to 30mins +30mins

Design +2 Revisions

Design Hours
Up to 30mins +30mins +30mins

Facebook Advertising Campaign Design Language

webwilly provides Facebook advertising campaign design services in either English, French, or Bilingual. This service offering is specifically built for businesses in Quebec who need to advertise their Facebook campaign in English and/or French. To advertise in English, to English speaking Facebook users, select the “English” language option. To advertise in French, to French speaking Facebook users, select the “French” language option. To advertise in English, to English speaking Facebook users, and in French, to French speaking Facebook users, select the “Bilingual” language option. When possible, the bilingual advertising campaign will advertise to the Facebook user in their preferred language.

Language

English

Design Hours
1x design hours
Content Hours
1x content hours

French

Design Hours
1x design hours
Content Hours
1x content hours

Bilingual

Design Hours
1.5x design hours
Content Hours
1.5x content hours

Facebook Advertising Design Content

If the client wants webwilly to use the content they provide, the client must provide the content fully corrected and ready to be used. The client must select the “Copy & Paste” option and webwilly will copy and paste the content uploaded in the advertising campaign. If the client wants webwilly to correct the Facebook advertising campaign content in the selected language(s), the client must select the “Correction” option. If the client wants webwilly to translate the Facebook advertising campaign content between English and French, the client must select the “Translation” option. If the client wants webwilly to write the Facebook advertising campaign content in the selected language(s), the client must select the “Creation” option.

Content

Copy & Paste

Content Hours
No hours included
Content Work
None

Correction

Content Hours
Up to 30 mins
Content Work
Correcting

Translation

Content Hours
Up to 45 mins
Content Work
Translating & correcting

Creation

Content Hours
Up to 1 hour
Content Work
Creating, translating, and correcting

Facebook Advertising Budget Setup

The client can choose the budget they want to allocate to this single advertising campaign if it’s a minimum of 100$ and a maximum of 1000$. webwilly will setup the advertising budget for the client’s Facebook advertising campaign. The client’s input budget includes a 10% commission fee for webwilly. The remaining 90% is spent on the advertising campaign and taxes. webwilly will determine the type of budget allocation used for the client’s advertising campaign. Depending on the type of budget allocation selected for the advertising campaign, the budget may not be spent evenly through-out the duration of the campaign. Once the campaign is over, webwilly will review the campaign total amount spent and include this information in the summary presented to the client.

Facebook Advertising Schedule and Duration

Advertising campaigns usually last between a couple weeks and months. Depending on the client’s request and budget, webwilly will determine the schedule and duration of the advertising campaign. The client can mention the end date or the starting date in the design details. The client must account for the creation, publication, and duration of the advertising campaign before purchasing an advertising campaign with a time constraint. Facebook has restrictions on minimum budgets and scheduling. The client should prioritize either the starting date or the ending date in the design details. This way webwilly will have the opportunity to determine the duration and schedule of the advertising campaign.

Facebook Advertising Review

Once a campaign is finished it is important to review its success and interpret the results to improve future advertising. Successful Facebook advertising campaigns often don’t need many modifications and can be tested again for repeated success. If a Facebook campaign does not reach a satisfactory level of success, we will review the results and propose recommendations. These recommendations may include modifying the target market, the message, the media, the timing, the frequency, the budget, and more.

Expectations

Facebook Advertising Campaign

This service is for clients who want webwilly to purchase and manage Facebook advertising campaigns for their business.
This service is intended to reduce the possible technological barriers facing small businesses so they can advertise on Facebook with ease.
Each advertising campaign is sold separately.
This service can be purchased again to advertise the same campaign again.

Facebook Advertising Campaign Design Details

The client can include their pictures for webwilly to use in the advertising campaign.
The client can include their content for webwilly to use in the advertising campaign.
The client can include their preferred target audience for this advertising campaign.

Facebook advertising Language

This service includes one advertising campaign in the client’s selected language.
This advertising campaign will target an audience which speaks the client’s selected language.
This advertising campaign will include content in the client’s selected language.
For the English language option, webwilly will create one advertising campaign in English targeted to English speaking Facebook users.
For the French language option, webwilly will create one advertising campaign in French targeted to French speaking Facebook users.
For the Bilingual language option, webwilly will create one advertising campaign in English and French targeted to English and French speaking Facebook users.

Facebook Advertising Budget Setup

10% of the total advertising budget allocated by the client goes to webwilly as a commission fee.
The remaining 90% goes towards the advertising campaign budget and taxes paid to Facebook.
webwilly will inform the client of the budget spent on their advertising campaign in the review of the advertising results.

Facebook Advertising Duration and Schedule Setup

The client can include details about their preferred schedule and time constraints.
webwilly will try and accommodate the client’s request for scheduling and time constraints.
The client must take the design and setup period (10 business days) into account in their scheduling request and time constraints.
Advertising campaigns should be purchased 2 weeks before the start of the campaign.
Advertising campaigns should last between 1 and 4 weeks depending on the business, budget, market, and schedule.

Review of Advertising Results

webwilly is expected to provide a simple summary of the performance to the client by email.
webwilly may provide suggestions for future campaigns.

Facebook Ad Guide and Requirements

Facebook Ads Guide: https://www.facebook.com/business/ads-guide
Facebook Image Requirements: https://www.facebook.com/business/ads-guide/image
Facebook Video Requirements: https://www.facebook.com/business/ads-guide/video/facebook-feed/video-views

Objective – Website Page or Blog Post Traffic

This objective is used to send traffic to a specific website page or blog post identified by a website URL.
The client must provide the link to the website page or blog post they want to promote.
Some advertising campaigns can use a carousel design and can advertise more than one page or blog post.
The client can include up to 10 website pages or blog posts to advertise in one campaign using the carousel design.
Each item in the carousel can have its own primary text of 125 characters, headline of 40 characters, description of 20 characters, and URL.

Objective – Facebook Post Engagement

This objective is used to advertise a Facebook post to Facebook users.
This can be a new or existing Facebook post.
For a new Facebook post, the client is expected to include the content or select the creation option.
For an existing Facebook post, the client is expected to include a description of the existing Facebook post and select the copy & paste option.

Objective – Facebook Page Likes

This objective is used to advertise the client’s Facebook page to increase Facebook likes on their page.
This campaign can use the client’s Facebook page description as the campaign content since this campaign advertises the Facebook page for likes.
To use the current Facebook page description as the campaign content, select the copy and paste option and mention it in the design details.
The client should review their Facebook page description before purchasing this service option.

Objective – Facebook Event Subscriptions

This objective is used to advertise the client’s existing Facebook event to increase the number of attendees.
This campaign can only advertise existing Facebook events.
The client must create their Facebook event early enough to allow for the advertising design process plus the advertising campaign duration.

Objective – Video Views

This objective is used to advertise the client’s existing video to increase the number of views.
This campaign can advertise an existing video in the client’s Facebook page.
The client must provide the existing video title(s) and description(s) on their Facebook page in the design details.
This campaign can advertise a finalized video uploaded by the client with the purchase of this service.

Objective – Lead Generation

This objective is used to generate leads by receiving instant form submissions or calls.
This campaign can use instant forms to ask simple multiple-choice questions to the Facebook user.
These simple multiple-choice questions help the client to qualify the Facebook user and their needs.
These questions and answers are dependent on the client’s products, services, and sales process.
The client must provide these questions and answers.
This campaign can use a call now button that will help the Facebook user dial the client’s chosen phone number.

Final Design

The client expects to approve the Final Design before publication.

End of Contract

The client expects to receive a review of the advertising campaign by email.

Conditions

Facebook Advertising Campaign

This service requires an active webwilly website hosting membership through-out the duration of the campaign and service.
This service requires an active webwilly Facebook Ads Manager membership through-out the duration of the campaign and service.
This service requires a Facebook Ads Manager membership with matching language options.
This service requires an active website with webwilly through-out the duration of the campaign and service.
This service is limited to one advertising campaign with one objective, one duration, one schedule, and one budget.
Marketing strategies that require more than one advertising campaign require the purchase of each campaign individually.
This service is not intended for large corporations or high-end businesses.
webwilly is not expected to interact with Facebook users.
webwilly is not expected to respond to any messages or comments.
webwilly is not expected to participate in the operations of the client’s business, sales process, or Facebook page.
Different advertising campaigns will require different budgets, durations, schedules, media, and content.
This service does not include creating or modifying existing target audiences.

Facebook Advertising Campaign Design Details

The client must provide what they want to include in the advertising campaign in the design details.
The client must provide all the required information and content at the point of purchase in the design details.
The client can include their pictures for webwilly to use in the advertising campaign.
The client can include their content for webwilly to use in the advertising campaign.
The client can include their preferred target audience for this advertising campaign.
The design details are there to help webwilly interpret the client’s request and guide the advertising campaign.
The design details are not part of the scope of work.
webwilly is not expected to complete any or all the design details included by the client.

French Language Option

This service is limited to using French content in the advertising campaign.
This service is limited to a French speaking Facebook target audience.
This service requires a French objective such as a French website page, a French Facebook post, a French video, a French event, etc.

English Language Option

This service is limited to using English content in the advertising campaign.
This service is limited to an English-speaking Facebook target audience.
This service requires an English objective such as an English website page, an English Facebook post, an English video, an English event, etc.

Bilingual Language Option

This service is limited to one bilingual advertising campaign available in English and French.
This service is limited to English and French speaking target audiences.
The advertising campaign objective should be available in both languages, if not, only the available objective will be used.
For the website page or blog post traffic objective, pages and blog posts should be available in English and French on the client’s website.
For the Facebook post engagement objective, for existing Facebook posts, the client must have one published bilingual post in English and French.
For the Facebook event subscription’s objective, the client can only advertise one event, even if another event is the translated version.
For the video view’s objective, the client must provide one video in English and one video in French.
For the lead generation objective, for instant forms, the client must provide the questions and answers in English and French.
For the lead generation objective, for calls, the client can only use one phone number as the objective.

Facebook Advertising Management

webwilly is expected to manage the advertising campaign as it is ongoing.
webwilly is not expected to make changes to active advertising campaigns but can choose to do so.
These modifications may interrupt the advertising schedule for Facebook to review the changes made.
The client cannot request webwilly to make changes to an active advertising campaign.

Facebook Advertising Budget Setup

The budget minimum is 100$ and the budget maximum is 1000$.
10% of the advertising budget must go to webwilly as a commission fee.
The remaining 90% is the amount input as the advertising campaign budget maximum which includes taxes.
The budget may be spent unevenly by Facebook during the duration of the advertising campaign.
This budget is limited to this advertising campaign and cannot be added to another advertising campaign.
The client agrees to forfeit any remaining unspent advertising campaign budget.
If a significant part of the budget is not spent by the advertising campaign, webwilly can duplicate the advertisement and use the remaining budget.
This duplicate advertising campaign can only include this remaining budget, the client cannot add to this amount.
If a significant part of the budget is not spent by the advertising campaign and the objective’s time constraint has passed, webwilly may add the remaining budget to another Facebook advertising campaign purchased by the client.

Facebook Advertising Duration and Schedule Setup

Facebook limits the scheduling and duration of ads using minimum daily budgets and a maximum end date 365 days away.
The client can include a campaign starting date that is at least 10 business days away from the date this service was purchased.
The client can include a campaign starting date that is as soon as possible and webwilly will start the campaign after the final design and approval.
The client can include a campaign ending date that is no more than 365 days past the date this service was purchased.
The client cannot include a starting and ending date.
This advertising campaign cannot advertise for more than 365 days past the date the advertising campaign was purchased.
webwilly is limited by Facebook’s budget, duration, and scheduling restrictions.
The duration of the advertising campaign will be determined by webwilly.
The schedule of the advertising campaign will be determined by webwilly.

Review of Advertising Results

This service is limited to a simple summary of the campaign statistics.
This includes the amount of money spent on the advertising campaign, the key objective metric, and the cost per metric.
This key objective metric for the website page and blog post traffic objective is the quantity of clicks.
This key objective metric for the Facebook post engagement objective is the different quantities of post engagements.
This key objective metric for the Facebook page likes objective is the quantity of page likes.
This key objective metric for the Facebook event subscription’s objective is the quantity of event subscriptions.
This key objective metric for the video view’s objective is the quantity of video views.
This key objective metric for the lead generation objective is the quantity of leads who filled out the instant form or clicked to call.

Facebook Ad Guide and Requirements

Facebook Ads Guide: https://www.facebook.com/business/ads-guide
Facebook Image Requirements: https://www.facebook.com/business/ads-guide/image
Facebook Video Requirements: https://www.facebook.com/business/ads-guide/video/facebook-feed/video-views

Objective – Website Page or Blog Post Traffic

This service is limited to advertising one page or blog post from the client’s webwilly website.
This website page or blog post must be published and online.
This service does not include a website page or blog post.

Objective – Facebook Post Engagement

This service is limited to advertising a Facebook post.
This service does not include engaging with the Facebook users.
This service does not include responding to Facebook user comments on the Facebook post.

Objective – Facebook Page Likes

This service is limited to advertising the client’s Facebook page for likes on Facebook.
This service does not include a Facebook page design.
This service does not include the modification of the client’s Facebook Page Description.

Objective – Facebook Event Subscriptions

This service does not include creating the Facebook event.
This service does not include advertising multiple events.
This service is limited to advertising Facebook events.
This service does not include advertising events on a website or other platform apart from Facebook.
This service cannot reasonably advertise for an event which occurs in less than 15 days.

Objective – Video Views

This service does not include video editing services.
The client must provide the video either with the purchase or by uploading it to their Facebook page.
This video must follow the Facebook video requirements.
This video must be finalized and ready for publication.
This service does not include any video editing services.
This service does not include correcting, translating, or creating video content.

Objective – Lead Generation

For instant forms, the client must provide the multiple-choice questions and answers in the selected language(s).
The client must process these form submissions and leads.
For calls, the client must provide the phone number.
The client must process these calls and leads.

Advertising Starting Date

The advertising campaign can start when the Final Design is approved by the client.
webwilly will then publish the advertising campaign for Facebook to review.
webwilly can program the campaign to start on a specific date after the Final Design is approved.

Advertising Ending Date

webwilly can program the campaign to end on a specific date that is less than 365 days away.

Final Design

The client must confirm the reception and approval of the Final Design using the website page link provided by webwilly in the Final Design email.
If the client did not receive this website page link to approve their Final Design, the client must contact webwilly and request it.
The client must provide this Final Design approval before webwilly can publish the Final Design.

End of Contract

The contract ends when webwilly sends the client the advertising campaign review by email.

Schedule

Start of the Contract

The work can begin if the client has a website hosting membership, an active Facebook Ads Manager membership, and an active website with webwilly.
The work can begin when webwilly has the required content, materials, instructions, budget, and images.

Content Period – Up to 10 Business Days

If the client purchased content work like correcting, translating, and creating content, webwilly will be given up to 10 business days to perform this work and send it to the client.

Content Review – Up to 10 Business Days

The client will be given up to 10 business days following the reception of the content to review it, correct it, and send it back finalized and approved for publication.

First Design – Up to 10 Business Days

If the client did not purchase any design reviews, this is the client’s first and final design.
webwilly will send the first design up to 10 business days following the reception of the content review or the start of the contract if no content work was purchased.

First Design Review – Up to 10 Business Days

The client will be given up to 10 business days following the reception of the first design to review the first design and send it back to webwilly.

Second Design – Up to 10 Business Days

webwilly will send the second design on or before the 10th business day following webwilly’s reception of the client’s first design review.
If the client purchased 1 design review, this is the client’s final design.

Second Design Review – Up to 10 Business Days

The client will be given up to 10 business days following the reception of the second design to review the second design and send it back to webwilly.

Third Design – Up to 10 Business Days

webwilly will send the third design on or before the 10th business day following webwilly’s reception of the client’s second design review.
If the client purchased 2 design reviews, this is the client’s final design.

Final Design Approval – Up to 5 Business Days

The client will be given up to 5 business days following the reception of the Final Design to review and approve the Final Design, using the link provided by webwilly in the Final Design email.

Final Design Publication – Up to 5 Business Days

webwilly will be given up to 5 business days following the reception of the client’s Final Design approval to publish the Final Design.

Advertising Campaign Review – Up to 10 Business Days

webwilly will send the client the campaign review up to 10 business days following the end of the campaign.

Terms

Service agreement between webwilly and the client in Quebec.

Interpretation

In the contract, unless the context otherwise requires
“webwilly”, “we”, or “us” is the service provider or contractor.
“the client”, “you”, or “your” is the entity, business or person purchasing the service.
“parties” or “both parties” is the client and webwilly.
“contract” or “this service” is the service agreement combined with the options purchased.
“product options”, “service options” or “design options” are the options selected by the client at the point of purchase.
“design details” are the instructions and materials included by the client at the point of purchase.
“materials” are the templates, stock images, icons, etc. used in the client’s design.
“stock images” are the images sold with a license for use in client work to be published.
“content” is the text, paragraphs, titles, lists, etc. used in the client’s design.
“system” is the webwilly website used by the client to purchase products and services.
“design” or “client’s design” is the work done for the client by webwilly.
“final design” is the last design sent to the client once all the work hours are spent by webwilly.
“work hours” are the hours included in the service agreement. These hours can be design hours, admin hours, content hours or others.
“design hours” are the hours included in the service agreement which are used to modify or create the visual aspect of the good or service purchased.
“admin hours” are the hours included in the service agreement which are used to setup, modify, and manage different settings and accounts.
“content hours” are the hours included in the service agreement which are potentially used to correct, translate, or write content depending on the selected options.
“SEO hours” are the hours included in the service agreement which are potentially used to modify the client’s website for the Google search engine depending on the selected options.
“memberships” are the services sold by webwilly that require the client to pay a recurring subscription to access the service and other related services.

Service Agreement Documents

This service agreement should be interpreted with the following documents:
The purchase receipt including the service options purchased by the client.
webwilly’s website privacy policy, found in webwilly’s website footer.
webwilly’s website Terms of Use, found in webwilly’s website footer.
The description of the purchased product or service, found in the “Description” tab of every product or service page.
The short description of the purchased product or service, found beside the main image of every product or service page.
When available, the details of the purchased digital service, found on the service page in the “Details” tab.
The expectations of the purchased product or service, found in the “Expectations” tab of every product or service page.
The conditions of the purchased product or service, found in the “Conditions” tab of every product or service page.
The schedule of the purchased product or service, found in the “Schedule” tab of every product or service page.
This document, webwilly’s Terms, found in the “Terms” tab on every product and service page.

General Service Conditions

webwilly only provides services to businesses located in Quebec, Canada.
webwilly’s services are designed for small and medium sized businesses.
webwilly’s services are not designed for large corporations, complex requirements, and very high-end businesses.
webwilly does not provide services to businesses within industries targeting kids or related to adult content, gambling, tobacco, weapons, firearms, and drugs.
The client has the right to enter in contract on behalf of the entity or business they represent.
Products and services purchased after 5pm are considered to have been purchased on the next business day.
webwilly’s marketing services may include a small webwilly branded footer at the bottom, including but not limited to, the client website and email marketing campaigns.
webwilly’s marketing services are sold as individually structured services to minimize scope creep and expectations.
Memberships are required to gain and maintain access to other digital products and services.
The client is aware of the requirements for memberships, understands their nature and accepts that these requirements cannot be interpreted as a lack of usability, of unreasonable life-expectancy, or as containing hidden defects.
The termination of such memberships will affect the services to which they give access and, in all cases, render these related services inaccessible, unavailable, or useless.
Example: The Website Hosting service contract is terminated for any reason, as a result, the client’s website pages, website theme & home page design and other website related services are no longer available online.
The client must consider the cost of these services combined before purchasing.
Service combinations to consider include, but are not limited to:
Website Hosting is required for all digital services, including but not limited to Website Backup & Restore, Website Reporting, Website Theme & Home Page Design, Website Pages (including on-page SEO options), Website Blog Posts (including on-page SEO options), Website Form, Website Security, Website SSL Certificate, and all other website design services.
Email Marketing Platform management and individual Email Marketing Campaigns are sold separately. Email Marketing Campaigns require the Email Marketing Platform membership. Both require an active Website Hosting membership and website.
Facebook Ads Manager and individual Facebook Advertising Campaigns are sold separately. Facebook Advertising Campaigns require the Facebook Ads Manager membership. Advertising campaigns each have their own advertising budgets. Both services also require an active Website Hosting membership and website.
SEO Account Management and Website SEO service hours are sold separately. SEO Website services require the SEO Account Management membership. Both services do not include the on-page SEO sold separately within individual Website Page and Website Blog Post design services. All of which also require an active Website Hosting membership and website.
All Print products require a final design which is sold separately as a Design service.
All Design services, except Logo Design, will require the purchase of the matching Print product, sold separately.
It is the client’s responsibility to evaluate the totality of all products, services, memberships, costs, and potential price increases.
webwilly is not responsible or liable for any budgeting issues in relation to the client’s inability to maintain products, services, or memberships active, with or without price increases having been applied.
The client is aware of these requirements, understands their nature, and unequivocally rejects the use of these requirements to be interpreted as a lack of usability, of unreasonable life-expectancy, or as containing any hidden defects.
webwilly cannot abuse of its rights to increase prices without warning, and do so unreasonably, in bad faith, while using membership contract clauses as leverage.
Unreasonable increases are characterized as very sudden, unjustified, and unreasonably high. For example, doubling the cost of website hosting overnight without any increase in costs and/or added services.
Reasonable increases are characterized as necessary, justified, reasonable, or appropriate. For example, increasing the cost of website hosting in 30 days by 15%.

Intellectual Property

The client’s content, images, materials, logos, trademarks, and copyright material shall remain the sole property of the client and the client shall retain ownership of all rights.
The content “Creation”, “Translation”, and “Correction” options include content that is written by, or modified by webwilly, but remains the property of the client, and therefor, the client is fully responsible and liable for this content.
The client grants webwilly the nonexclusive, non-transferable license to use, reproduce, and modify the client’s content, images, logo, materials, and others solely in connection with the product, service or membership purchased.
The client grants webwilly the right to use the services provided in a service portfolio.
The client cannot sell, in part or in whole, the products, services or memberships provided by webwilly.
webwilly is not responsible for ensuring the services performed do not infringe on existing intellectual property owned by other businesses.
webwilly does not include any intellectual property or copyright review, during or after the performance of the service.
The client is responsible to have any and all copyright or intellectual property lawyers review the services performed.
The client is liable for any and all intellectual property infringements and damages that may be caused by the services performed.
It is the client’s responsibility to protect their intellectual property.
The designs made by webwilly, including logo designs, start with a template which is limited to a non-exclusive license agreement and cannot be trademarked.

Indemnification

The client unequivocally waives their right in Article CCQ 2104, removing all liability on webwilly for any and all materials provided by the client.
The client is fully responsible and liable for all the materials, content, images, instructions, requests, and all other forms of work they provide.
The client shall indemnify and save harmless webwilly, its subcontractors and its employees from and against any damages, costs or expenses or any claim, action, suit or proceeding which webwilly may at any time incur or suffer as a result of or arising out of the performance of the client’s service; and
any injury to persons (including injuries resulting in death) or loss of or damage to property of others which may be or be alleged to be caused by or suffered as a result of the performance of the service, except that webwilly shall not claim indemnity under this section to the extent that the injury, loss, or damage was caused by webwilly in a breach of contract, or by intentional or gross fault.

Advertising Law, Competition Act, and Canadian Anti-Spam Law

The client is liable for any and all infringements of advertising law, competition act, Canadian Anti-Spam Law, and all others that may be caused by the services performed unless the portion of the service performed that is the cause of the infringement, was directly provided by webwilly and not approved by the client.
The client is responsible to have their lawyer review and revise the services performed before approving them for publication.
The client can request additional time during revisions for their lawyers to revise the work.

Obligations

webwilly has the right to fulfill the contractual obligations between him and the client using any desired method of execution.
The client unequivocally waives their right in Article CCQ 2100, allowing webwilly not to be bound by the rules of the art when providing this service.
By waiving Article CCQ 2100, webwilly is not obligated to reach any level of performance and does not need to prove force majeure if it fails to do so.
webwilly cannot use the client’s wavering of Article CCQ 2100 to rid itself of contractual obligations.
webwilly can subcontract or outsource any part of or the totality of any product or service.
Subcontracting does not relieve webwilly of contractual obligations.
The client agrees that webwilly fulfilled its obligation, according to Article CCQ 2102, to clearly detail this service and product offering.
According to Article CCQ 2106, the initial purchase price is the agreed upon contract price estimate for the service options selected.
According to Article CCQ 2107, this estimated price can increase to accommodate the client’s needs and changing scope.
According to Article CCQ 2107, webwilly must justify any price increase.
Common reasons for a price increase can include, but are not limited to more materials, more work hours, and more budget for advertising.
According to Article CCQ 2108, webwilly must detail the work executed and the budget spent at the request of the client.
According to Article CCQ 2109, unused work hours and budget for materials are forfeited to webwilly.
According to Article CCQ 2109, webwilly cannot request any unnecessary and unjustified price increase during the execution of any service.

Time and Duration

The contract begins when webwilly receives the full payment, the information, the content, and the materials required.
Contract ends when webwilly sends the final design, product, or service the client purchased.
For memberships, the contract duration is equivalent to the membership period. At the end of the period the contract is complete, and a new contract begins.
Deadlines for services can be calculated using the schedule included with the service.
The client unequivocally waives their right in Article CCQ 2110, allowing this service to be completed without the need to declare its reception.
The client unequivocally waives their right in Article CCQ 2111, to retain part of the payment before the service is completed.

Excusable Delay

Any delay in work by webwilly, a subcontractor or the client that is:
caused by an event that is beyond reasonable control,
caused by an event that could not have been reasonably foreseen,
caused by an event that could not have been prevented by means reasonably available,
caused by an event that occurred without fault or neglect,
will be considered “excusable delay”.
Excusable delay cannot be a cause for termination by the client.
Excusable delay provides an extension to the contract deadlines approximately equal to the excusable delay.
For example: the third-party image server is down, and email marketing campaigns don’t display images. Instead of sending the campaign with broken image links, the service will be paused and approximately extended until the image server is back online.
For example: the client’s website is hacked and webwilly cannot design a website page until it is fixed. The website page design service will be paused and approximately extended until the website is back online.

Notice

Any notice under the contract shall be sent by email to the client.
Any notice shall be deemed effective the day it is received at that address.

Refund Policy

The client unequivocally waives their right according to Article CCQ 2129, to request the refund of advancements made to webwilly for any and all products, services, memberships, work hours, materials, stock images, and advertising budgets.
To reduce the occurrence of such advancements, such services are flexible and/or can often be repurchased instead of paying more upfront.
In case of termination by webwilly for suspension, the client does not receive a refund.
In case of termination by the client for convenience, the client does not receive a refund.
In case of termination by the client without cause, the client does not receive a refund.
In case of termination by webwilly for convenience, the client does receive a refund.
In case of termination by the client with cause because webwilly defaulted on its contractual obligation, the client does receive a refund.
All refunds are equal to the total cost of the contract less 5% for banking fees, less the cost of any and all costs incurred, including but not limited to, materials, advertising, and work hours.
No penalties can be applied to late refunds.

Payment Terms

Payment is due in full before the start of the service.
Most membership subscriptions are set to automatically renew on the same date every month. For example, on the 15th of every month.
Some membership subscriptions are set to automatically renew on the same date every year. For example, on the 15th of January.
Membership subscriptions may require the client to manually confirm payments every 12 months.
Membership subscriptions are due in full on the same date they renew.
The client must ensure that all of their monthly and yearly membership subscription renewals are processed by their due date.
Membership subscription options can be modified by the client at any time by using their Account > Subscriptions page and “Upgrading or Downgrading” an individual subscription.
The new price is charged on the next upcoming monthly renewal.
webwilly will begin work to add or remove the modified service options after this next upcoming monthly renewal.
The client can manually renew their membership subscription at any time by using their Account > Subscriptions page and “Renew” an individual subscription.
For webwilly to start work earlier after modifying the membership subscription service options, renewing a subscription will charge the service and restart the billing terms.
Downgrading or cancelling a membership subscription will remove the services reserved to members at the end of the paid-for period.
Downgrading or cancelling a membership subscription affects the client’s ability to purchase services reserved to members at the end of the paid-for period.
Downgrading a service below a required service option threshold will result in termination by suspension due to non-payment.
Example: The client has a website with 15 pages and downgrades to a website hosting plan with a maximum of 10 pages.
Example: The client has active bilingual Facebook advertising campaigns and downgrades Facebook Ads Manager to English only.
Non-payment or a failed membership payment will result in termination of the contract by suspension due to non-payment.
The client is responsible to maintain an active payment method on their account.
webwilly reserves the right to modify the price of any and all its products, services, and memberships.
webwilly does not need to inform the client of price changes, it is the client’s responsibility to review the products, services, and memberships.
webwilly may attempt to notify the client of such changes beforehand by email.

Disclaimer of Warranties

Under the Quebec Law, webwilly must provide the following 3 guarantees: usable, of reasonable life-expectancy, and free of hidden defects.
webwilly provides no further warranties to the client other than the 3 guarantees under the Quebec Law.
webwilly provides no warranty for this service and its performance.
webwilly does not guarantee any return on investment.
webwilly is not liable to meet any guaranteed performance level implicitly or explicitly stated.
webwilly is not liable for the client’s business, sales, profit, SEO, reputation, brand or any other.

Termination

The client must not exploit or attempt to exploit the membership system, payment system, payment terms, service requirements or service procedures.
webwilly will ban the client’s account if they suspect the client is exploiting the system or process in any way, shape, or form.
webwilly does not need to warn the client before a ban.
The client is responsible for their webwilly account, for all its activities, purchases, and for its security.
The client unequivocally waives their right, according to Article 2125 CCQ, to terminate this contract without cause.
The client can terminate this contract with cause if webwilly defaulted on its contractual obligations.
The client unequivocally waives their right in Article 2126 CCQ, allowing webwilly to terminate this contract without cause and without work.
webwilly will terminate a contract for reasons including, but not limited to missed payment, miss-understood service, out of scope, out of expertise, unlawful request, bad faith, unethical request, threatening or violent behavior, no response for 30 days, inadequate information, inadequate materials, inadequate budget, or inadequate content.
webwilly cannot terminate a contract to simply rid itself of its contractual obligation.
According to article CCQ 2128, if webwilly dies, his personal qualities end with him and the client can terminate the contract.
In all cases of termination:
webwilly stops all work related to the contract,
the work in progress cannot be used by the client,
if applicable, webwilly will delete all related managed client accounts, platforms, and integrations,
if applicable, other dependent services that require this service are terminated,
webwilly is not liable for any damages which are the direct or indirect result of termination,
and the client does not pay webwilly any penalties.
The party terminating will inform the other party of the reason for termination in a timely manner.

Third-Party Agreements

webwilly and the client enter into agreements with third parties.
If the client or the performed services, breach any of these third-party agreements, the client’s account or access may be revoked by the third-party.
The client is responsible and liable for their breach of agreements.
This breach of agreement will result in the termination of the service.

Additional Information

Design Revisions	Final Design, Design +1 Revision, Design +2 Revisions
Language	English, French, Bilingual
Content	Copy & Paste, Correction, Translation, Creation

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