Here are some strategies that will help you save money when purchasing different services from the webwilly store.
- Save Money when Advertising a Website Page or Blog Post
- Save Time and Money when Creating Content for Website Pages
- Save Money when Advertising using Stock Images
- Save Money when Purchasing a Live Chat Feature
- Save Money when Purchasing Marketing Design Services
- Save Money when Purchasing Bilingual Print and Design Marketing
- Save Money when Purchasing Marketing Materials
- Save Money when Purchasing Website Design Services
- Save Money on Domain Name and Business Emails
Save Money when Advertising a Website Page or Blog Post
The client can save money when purchasing content for advertising services like Facebook advertising campaigns or email marketing campaigns. To save on the costs of content when buying these services to advertise a website page or blog post, the client can request webwilly to copy and paste content from the website page or blog post being advertised. webwilly will than use content from the website page or blog post in the client’s email marketing campaign or Facebook advertising campaign.
Save Time and Money when Creating Content for Website Pages
We suggest the client to place the most effort, time, and money on content when purchasing a website page or blog post. The reason is two-fold, the client will save on costs later and the content will also improve their SEO. Assuming it’s appropriate, the client will save on costs later because they can use the content from the website page or blog post in other designs and advertising. The second important reason you want to put the most resources towards the content on a website page or blog post is for SEO. Website pages or blog posts with more properly optimized content perform better than those with less.
Save Money when Advertising using Stock Images
We suggest the client purchases quality stock images once, when buying a website page or blog post. The images used on a website page or blog post can then be used again to advertise that same website page or blog on Facebook and in email marketing campaigns. Simply indicate to webwilly in the design details that you want to use the images found on the website page or blog post. We also suggest purchasing stock images for website pages and blog posts because images do add value for SEO if they are optimized.
Save Money when Purchasing a Live Chat Feature
If your business can benefit from a live chat feature being added to your webwilly website, we offer 2 different solutions. The less expensive service uses the Facebook messenger app and allows website visitors to contact you directly on your Facebook business page. To purchase this less expensive live chat feature, you must subscribe to the Facebook Ads Manager service. webwilly will integrate this messenger app as part of the service.
Save Money when Purchasing Marketing Design Services
When purchasing marketing design services, you can save money by requesting webwilly to use the content and the stock images you previously purchased when purchasing a website page or blog post. That way, you save on the costs of content and stock images and webwilly will use the materials you already own and have the right to use. Saving you both time and money. This can only be done if the stock images and the content are used for advertising the same product or service as the website page or blog post.
Save Money when Purchasing Bilingual Print and Design Marketing
When purchasing bilingual print and design marketing, you can choose to purchase a bilingual design instead of 1 English & 1 French design. This is done to save on printing costs by only printing one batch with both languages. This strategy limits the amount of content that can be present on the design by half or more. For that reason, this cost-saving strategy should only be used when appropriate. This depends on what is being printed and the amount of content that needs to be presented. This strategy is recommended mostly for promotional products and labels.
Save Money when Purchasing Marketing Materials
To save money when purchasing marketing materials, we suggest the client considers the amount of client interactions they and their employees have. With this information, we suggest they determine the optimal quantity and cost per unit of printed marketing material that makes sense for their business.
You want to determine how much it will cost per potential client, in addition to other costs, and compare that to your profit margin for the product or service advertised. Certain marketing materials are less expensive on a per unit basis than others.
Some of the lower quantities being offered for some marketing materials are more for testing purposes than for use when considering the cost per unit. We don’t suggest you purchase the lowest quantities if you might need more because of the drastic changes on a cost per unit basis at the lowest quantities. The lowest quantities are more for situations where there will be a maximum number of people to interact with the marketing material.
Marketing plan for your small business in Quebec
Save Money when Purchasing Website Design Services
At webwilly we believe that a business website should always be growing and for that reason we built our ecommerce to make that process simple. Continuous effort and persistence pay off for SEO and website reputation.
Although we don’t recommend the following cost-cutting strategies, we built our ecommerce so that our clients have control over their own marketing. These sort of cost-cutting strategies will have an affect on your website in terms of aesthetic, usability, SEO reputation and more. The client can change their mind at any point and purchase whatever they didn’t in the past, even once their website is published.
We don’t recommend these cost-cutting strategies.
- Website hosting comes with a plain sample theme which can be kept if the client does not want to purchase a new website theme and home page design.
- The client can choose to purchase only 1 website page, which is limited to 1000 words and ask to publish the website.
- The client can write every word of content and not pay webwilly for any content work.
- The client can decide never to add any budget for stock images and webwilly will use less-appealing free stock images, giving credit to the photographer.
- The client can choose to provide their website only in French to save on costs.
- The client can choose to keep their website below 11 pages or 1 000MB to save on website hosting costs related to disk space usage.
We really don’t recommend these cost-cutting strategies that do come with risks.
- The client can choose not to purchase any website security services to save money on the yearly costs associated to security.
- The client can also decide to keep backups to the minimum monthly level to save on those costs.
Save Money on Domain Name and Business Emails
Since webwilly does not offer domain name registration and management services, the client can purchase the domains they want from the registrars they want. webwilly also does not sell business email management services and therefor the client can subscribe to either Microsoft Office 365 or Google Workspace and not pay webwilly for any service related to that. This is especially good for the client because they retain control over all their domain names and email accounts.
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