Acquiring Local Customers by Increasing Traffic with Facebook Ads
One of the simplest ways for a local business to grow its in-store traffic, is to run local Facebook Ads. Facebook advertisements can be directly targeted to individuals in a localized geographic region. This type of geographic targeted marketing effort is most beneficial to businesses that sell their products and services in-store, to the local community. webwilly will combine your geographic location with your other target market demographics, such as age and gender, to build your Facebook target audience. Facebook users who fit these demographics may see your advertisement on Facebook and be tempted to visit your store. Your Facebook advertising strategy can differ depending on your business.
Acquiring Local Customers by Increasing In-Store Traffic Using Facebook Ads for Event Marketing
Local community-based businesses benefit from event and events-based marketing strategies. Inviting locals to visit for an event in or around your store will associate your business with community values. These values will encourage future in-store visits. Create your event on Facebook and publish it before purchasing your Facebook advertising campaign with webwilly. Provide webwilly with the link to your Facebook event. This strategy relies on your Facebook event to encourage in-store visits.
Acquiring Local Customers by Increasing In-Store Traffic Using Facebook Ads to Promote a Specific Product or Service Offering
If your product or service offering is enticing enough to encourage in-store visits, simply advertise your website page associated with this product or service. Promote your product or service website page to its local target market on Facebook to convert website visitors into store visits. To do this, your website page should be designed to demonstrate the benefits and advantages of your offer. Provide webwilly with the link to the website page you want to promote when purchasing the Facebook advertising campaign. This strategy relies on your website and website page to encourage in-store visits.
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Acquiring Local Customers by Increasing In-Store Traffic Using Facebook Ads to Promote Your Lifestyle Brand
This less direct strategy relies on the consumers need to belong to a specific lifestyle. By associating your brand with the lifestyle your target market is seeking, you are encouraging your target market to adopt your brand. This adoption will take more advertising repetition than other more direct strategies. However, the benefits of associating your brand with a lifestyle benefits your brand in the long-term due to increased customer loyalty. Consumers who associate themselves with a brand will less often search for other alternatives. This is done with ads promoting your Facebook page for likes and ads promoting posts associating your brand with the lifestyle. This strategy relies on community building for your target market to gather and connect using your Facebook page and in-store.
Acquiring Local Customers with SEO
Website on-page SEO can target local geographic regions which can be used as a marketing strategy for local businesses. Using geographic regions in your SEO keyword strategy is most beneficial if your business only deals in this specific geographic region. This is often a good starting strategy to focus your new website SEO on niche keyword strategies related to your industry and geographic region. These potential clients are searching for your specific product or service on a search engine. To target your website page to a specific local region using on-page SEO, simply purchase on-page SEO services with your website page design service and mention your geographic region. This website SEO strategy relies mostly on your individual on-page SEO to rank in search engines and attract potential clients.
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